It all began one night in 2012 at the Soho Beach House hotel in Miami Beach, Fla. I was at a gathering for a friend's engagement when I overheard Joner Strauss talking with a bunch of our mutual friends about his most recent project. I initially tuned out the conversation because I assumed he was talking about another Board-Up Wakeboarding event, which I had attended in the past. But a particular word drew my attention back: "longboarding." Hearing how passionate Joner was about longboarding made me even more intrigued...

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